Media Buying

Dr Johnny Ryan, privacy advocate, and Brave browser thought leader conducted a provocative Dmexcofringe presentation this week exploring what he sees as the increasingly questionable legality of real-time bidding under GDPR. In an outlandish, but plausible presentation, Ryan painted data regulators as the forest guardians of Tolkien lore awakening against the threat of…

Marketing experts say Metrolinx shouldn’t expect private companies to be banging down the agency’s door to buy naming rights for GO Transit stations, but there could be limited opportunities to raise revenue from its plan to sell sponsorships of transit assets. On Thursday, Metrolinx, the provincial transit agency for the GTHA, issued…

I recently moderated a panel as part of DMAC’s Think & Disrupt Digital Marketing series where I joined Ted Boyd, AAM chairman and CEO of Current International and Magnifi, and Phillip Crawley, AAM Canada’s Board Committee chairman and publisher and CEO of The Globe and Mail, to discuss new ways for marketers…

Simon McDougall, Executive Director for Technology Policy and Innovation’s speech at the Westminster Media Forum Keynote Seminar: The future of online advertising regulation. Westminster Media Forum – The future of online advertising regulation Original script may differ from delivered version. Privacy in adtech is having a moment. There’ve been some…

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. The best project engagement I ever experienced started with an unambiguous CMO mandate. “I am going to make it…

AM’s Periodical Analyzer provides a wealth of information sourced from magazines’ publisher’s statement data. There are many different reports and options available to customize your analyses. Which report should you use to find the information you need? Let’s look at several scenarios. I’m looking at 10 publications, and I need…

Canadian advertisers are over-investing in flashy “long ball hitters” like search and social at the expense of reliable “get-on-base” media like TV, says a new study from Accenture Strategy. The new study, The Moneyball Moment for Marketing in Canada, likens it to the baseball model espoused by Oakland A’s GM Billy Beane (popularized…

We’ve made it to Article #5 and today what I want to share with you is my thoughts on making sure that you stay with the clients that you have. Plus a reminder of how you have to work hard to keep nurturing that relationship. My Mom and Dad passed…

AAM Brand View helps publishers share their unique brand messaging alongside AAM-verified data with media planners and buyers. More than 350 news, magazine and business media clients have activated their profiles in AAM’s Media Intelligence Center. How can media buyers benefit from using Brand View? We recently held a webinar…