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Marketing and analytics consultancy Environics Analytics (EA) has partnered with advertising technology firm Connected Interactive (CI). Environics Analytics will extend its data-driven insights into Connected Interactive’s proprietary digital advertising and marketing platform.  Founded in 2003 and based in Toronto, Environics Analytics delivers a full range of analytical services, from data supply to…

During the Gartner IT Symposium or Xpo, analysts in the technology sphere presented their findings. Now Gartner is highlighting the top strategic IT trends that companies will need to sample out in 2020. Gartner gives a definition of what a “strategic technology trend” is by saying that it’s one that…

Employers have a lot to learn about Generation Z as these digital natives enter the workforce and plan out their careers.  If organizations want to hire and retain the best young talent, understanding them and their values give employers an edge to keeping them happy, engaged and growing. For starters, data shows Gen Z (defined…

According to the results of a new survey, 74 percent of organizations say that since GDPR was introduced in 2018 it has had a beneficial impact on consumer trust, and 73 percent claim it has boosted their data security. The study from Check Point questioned 1,000 CTOs, CIOs, IT and security managers…

On November 1st of last year, businesses became subject to new mandatory breach reporting regulations under Canada’s federal private sector privacy law, the Personal Information Protection and Electronic Documents Act (PIPEDA). Organizations subject to PIPEDA are required to report to our office any breaches of security safeguards involving personal information…

For the first time ever, a quantum computer has performed a computational task that would be essentially impossible for a conventional computer to complete, according to a team from Google. Scientists and engineers from the company’s lab in Santa Barbara announced the milestone in a report published Wednesday in the…

When running programmatic campaigns, using audience data effectively is paramount to finding success. For advertisers, this comes down to building and managing a strategically successful funnel for audience targeting. In our previous blog post, we discussed using 3rd-party audiences to run awareness campaigns and build a retargeting pool. In this post,…

In the digital era, customers expect contextual, intuitive and experiential engagement with businesses across touchpoints. As expectations rise, contact centers have evolved from voice telephony to proactive, agent-less, self-enabling hubs that deliver personalized, omni-channel customer experiences. By 2020, Digital 2.0 technologies such as machine learning (ML), artificial intelligence (AI), biometrics…

This post is by Anton Buchner, a senior consultant with TrinityP3. Anton is one of Australia’s leaders in data-driven marketing. Helping navigate through the bells, whistles and hype to identify genuine marketing value when it comes to technology, digital activity, and the resulting data footprint. Trends abound in Marketing. It’s an exciting part of the discipline’s…

Sen. Ron Wyden (D-OR) announced today a new bill that introduces sweeping privacy protections for Americans’ private information. Named the Mind Your Own Business Act (MYOBA), the bill includes clauses that will give Americans “an easy, one-click way to stop companies from selling or sharing their personal information” and grants consumers…