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Written by Raj Vardhman June 23, 2019 What would say if we told you there was a way to reach your target audience without spamming their inboxes and mailboxes, without sending out a single email or a product catalog? Would you be interested in increasing your brand credibility by 34.7%? How would…

If you think GDPR has proven a soggy biscuit, influential privacy activist Dr Johnny Ryan might make you think twice. He’s warning of a systemic upheaval to online advertising and user data collection from the EU’s General Data Protection Regulation (GDPR)…and the ACCC. It’s not happened yet but it’s coming. Like those who were ignored predicting…

We are living in the age of social media. Indeed, it could be argued that sites such as Facebook and Instagram are more influential on the cultural zeitgeist now than even the world’s most respected news stations and platforms. Instead of fighting against the tide, however, small businesses should be taking advantage…

Something very strange and disturbing happened to me recently. If it was just relevant to me, it wouldn’t be that important (except perhaps to me), and I wouldn’t be writing this column. But it’s something that is likely more important and more ominous than we can even imagine. There are…

I HATE TO BREAK IT TO YOU, but email marketing is a crowded space. By 2021, it’s estimated there will be 333 billion emails sent globally each day. Think about that for a minute — 333 BILLION. Further complicating matters is that email marketers have a real chance of alienating…

Only those who dare to fail greatly can ever achieve greatly.” — Robert F. Kennedy There are two kinds of innovative company cultures. Those where people make mistakes and those where people lie. Kenneth Lay and Jim Owens shared similar backgrounds. The former chairman of Enron and former CEO of Caterpillar…

If data breach reports evoke a sense of déjà vu these days, it’s only because breaches have almost unfailingly kept increasing in number and becoming bigger in scope quarter after quarter, year in and year out. However, the raw numbers do not always tell the full story. Risk Based Security’s…

Apple is taking a hard stance on online privacy with a new anti-tracking policy in Safari. The iPhone maker has published a “WebKit Tracking Prevention Policy” that goes into specifics about the types of anti-tracking methods it has developed, the practices it believes are harmful to users, and the unintended…

Before presenting my thoughts on XAI as a behavior-regulating feature, it is important to recap an excerpt from what I wrote last month in my “five observations” post: Regulating AI behavior is necessary in order to mitigate harm. One approach for achieving this is imposing a legal requirement that prior…

What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere. The bad news is, digital marketing is extremely complex – the good news is, digital marketing doesn’t have to be complicated. People…