Articles

Data breaches cause tremendous problems, not only for the company affected, but also for its clients. Depending on the company, stolen data can range from relatively benign information to extremely personal details. But in any case, a breach can cost a lot of money for remediation and cause significant damage…

Looking for new ways to improve the effectiveness of your online marketing strategy? Your overall brand messaging is important – but it can also come down to the specific words you use, with certain terms and phrases shown to improve audience response, and trigger consumer action. There’s one thing us marketers all…

Subscription fatigue be damned. More than a third of Americans believe they will increase the number of subscription services they use in the next two years, but interest isn’t the same across all categories. On average, US consumers subscribe to three subscription services, up from 2.4 services five years prior,…

OTTAWA—The federal government’s new “digital charter” will emphasize Canadians’ control over their own personal information and promises “strong enforcement” of transnational internet giants that break the law. The Liberal government will not take any immediate steps to impose regulation on companies like Facebook, Google and Amazon, according to a copy…

For many years I’ve been preaching that customer service is the new marketing. Give your customers something positive to talk about and they will tell their story to their friends, colleagues and family members. That’s marketing – specifically known as Word-of-Mouth (WOM) marketing. It is driven by the interactions your…

Supreme Court Justice Louis Brandeis called privacy the “right to be let alone.” Perhaps Congress should give states trying to protect consumer data the same right. For years, a gridlocked Congress ignored privacy, apart from occasionally scolding companies such as Equifax and Marriott after their major data breaches. In its absence, states have taken…

Research firms and vendors have varying methodologies and definitions for ad fraud, which creates divergent forecasts. Estimates of recent annual losses to digital ad fraud range from $6.5 billion to $19 billion. Some of the most definitive statistics come from anti-fraud vendor White Ops and advertising trade group the Association…

Facebook is still reeling from the fallout from its Cambridge Analytica scandal more than a year ago, as multiple former recruiters say candidates are turning down job offers from what was once considered the best place to work in the United States. More than half a dozen recruiters who left Facebook in recent…

As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. In fact, 85% of executives believe AI will allow their…

Bots are having a profound effect on how the internet functions and may even outnumber people on some platforms like Twitter. Email marketing is not immune to click bots, with the newest activity being from bots that mimic human subscribers in order to collect information to power data service businesses. “We’ve been…