Digital Marketing

The Direct Marketing Association of Canada is proud to announce that World Vision, a Canadian aid and development agency, will adopt its Certified Digital-first Marketerdesignation program. World Vision will start offering the program to its employees later this month.  “Canadians have long been putting digital first in the way they shop, bank, consume content…

n November, the digital advertising world was rocked with news that the FBI had taken down a massive ad fraud operation when the Department of Justice unsealed indictments against eight individuals for a host of criminal activities. Dubbed 3ve—pronounced “eve”—the operation received extensive media coverage due to the scale of…

Digital is driving major changes in how companies set and execute strategy. New survey results point to four elements that top performers include in their digital-strategy operating model. For many companies, the process of building and executing strategy in the digital age seems to generate more questions than answers. Despite…

The RMA Certified Digital-First Marketer Program is designed for Brand or Agency team members who need to create a result for your clients but may lack some of the formal strategy training and most certainly do not know how traditional and digital marketing fits together. “Our digital capabilities had evolved piece meal…

Online shopping is quick and easy – but 80% of customers say that physical stores are still essential. They’re looking for interaction, assistance and entertainment from your brand. So let’s take a look at how in-store experiential retail could transform your sales. As online shopping started to take over the…

TORONTO, Sept. 20, 2018 /CNW/ – New research shows that Canadian marketers have been slow to respond to new business and brand reputation realities. According to new data from CMO Lab™, a joint research project from APEX Public Relations, ruckus Digital and Maru/Blue, more than half (53 per cent) of senior-level marketers in Canada have not changed or evolved…

A few weeks ago, the FBI announced that it worked with several companies in the ad industry to dismantle a massive ad fraud operation. The fraudsters infected at least 1.7 million people’s computers. The scope of the operation gives some indication as to how problematic fraud has become in the ad…

In late November, the Justice Department unsealed indictments against eight people accused of fleecing advertisers of $36 million in two of the largest digital ad-fraud operations ever uncovered. Digital advertisers tend to want two things: people to look at their ads and “premium” websites — i.e., established and legitimate publications…

The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the Minister of Innovation, Science and Economic Development, regarding the state of privacy and data protection here in Canada. With GDPR setting new standards and the US stirring with some radical laws of their own,…

For marketers looking to survive in a world where they are competing with customer reviews, it’s critical that they understand how to generate reviews in the first place, writes Helen McRae. The power of influence is shifting; from copywriters penning ads, to keyboard ninjas writing reviews. In such a world,…