Articles

Spam traps and how you might email them can be a long conversation. The simplest way to describe them is they’re addresses functioning solely to catch bad senders being…well, bad. Beyond that, while still keeping this simple, there are a few classifications of spam traps. They can be an email…

The CMA is taking steps to support our marketing colleagues who are facing difficult times during the pandemic. For any marketer who has been laid off by a CMA member organization as a result of the pandemic, we are providing complimentary member benefits until September 30, including: Member rates for all…

Touch—it’s one of the five senses that dictates how we perceive the world around us. It’s also one of the most important. Sappi’s groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, dives deeper into haptics, the science of touch. It explores why touch is…

Twitter’s Q1 earnings from last week beat Wall Street expectations on both user and total revenue growth. But ad revenue growth was flat due to a sharp decline in March. Here are three takeaways for advertisers. March Revenue Declines May Be Sign of What’s to Come After pulling its Q1 2020…

Social media analytics can save your business a lot of time and trouble. Using tools to analyze your social performance and your competitors will help you understand what your audience is interested in and how to better optimize your social accounts. Having the best social media analytics tools will give you better…

Originally published April 14, 2020 on the Email Optimization Shop blog.  I had a call last month with some smart people who were new to email marketing. It was concerning to me how misunderstandings were driving their efforts — and dooming their program. Here’s how to avoid the same fate. Misunderstanding…

(All figures referenced in Canadian dollars, except where noted) Merger forms a technology-forward loyalty solutions leader well positioned to redefine the loyalty industry  Transaction expected to create a company with significant global scale, provide strong business synergies, and enhance path to profitability for the combined business New entity combines Aimia…

Companies in nearly every segment of the economy are staring down a different reality from what they faced even a month ago. The emotional landscape has shifted as well, with customers fearful for both their incomes and their health.   One discipline that has needed to regroup overnight is marketing and communications. To…

Technology that connects us while we’re apart helps keep us safe and productive. Over the past few months, we’ve seen the power of video meetings bring us together—whether we’re working with teammates, talking to healthcare professionals, sharing with loved ones, or learning from home.  Today, we’re making Google Meet, our…

Whether or not we’re actually ready, America is reopening. The process to return to “normal” will be uneven and gradual across the country in the coming days, weeks and months. And regrettably, we are no more certain today than we were six weeks ago about what recovery will actually look…