Articles
The State of Privacy and Data Protection in Canada
The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the Minister of Innovation, Science and Economic Development, regarding the state of privacy and data protection here in Canada. With GDPR setting new standards and the US stirring with some radical laws of their own,…
Read More »Google to appeal €50 million GDPR fine
U.S. tech giant Google said Wednesday it would appeal the €50 million fine for privacy violations issued by the French data protection authority earlier this week. “We’ve worked hard to create a GDPR consent process for personalized ads that is as transparent and straightforward as possible, based on regulatory guidance…
Read More »How to prepare for a world where consumer reviews trump advertising
For marketers looking to survive in a world where they are competing with customer reviews, it’s critical that they understand how to generate reviews in the first place, writes Helen McRae. The power of influence is shifting; from copywriters penning ads, to keyboard ninjas writing reviews. In such a world,…
Read More »Why Privacy is Hard Work
For Data Privacy Day, let’s commit to a culture of privacy by design, nurtured by a knowledgeable team that can execute an effective operational compliance program. This past May, you heard an awful lot about the GDPR, which is short for the EU’s General Data Protection Regulation. For one brief,…
Read More »A CASL Compliance Scorecard for Your Organization
SO YOUR THINK YOUR ORGANIZATION IS CASL COMPLIANT? It’s been 4 and a half years since CASL came into force, causing businesses to convert our existing lists into CASL compliant lists. Even today, many Canadian organizations are not even close to CASL compliance. I will explain. The law came into…
Read More »CASL: The 5 Types of Consent
As stated by CRTC: “Canada’s new anti-spam law was passed in December 2010 and, following a Governor in Council order, it entered into force on July 1, 2014. The law will help to protect Canadians while ensuring that businesses can continue to compete in the global marketplace. On January 15, 2015, sections…
Read More »Working hard, or hardly working?
As part of our commitment to leading discussions around important industry issues, The Message is working with nabs Canada on a series of reports examining key determinants in workplace health—from diversity, to ageism, to bullying and sexism. In Part 1, CHRIS POWELL got an exclusive look at a new study from Morneau…
Read More »Trust: sinners, saints and Terry Pratchett; and Nick Clegg’s real job
A new report shows a public crisis of trust caused by a host of advertising sins. Dominic Mills picks them apart in the search for a cure. Plus: Facebook regulation and a Super Bowl alternative. I’m not a big fan of Terry Pratchett although I recognise he is, well, a…
Read More »Top Ten Mistakes In Advertising & How To Avoid Them #2 – Plan Your Campaign Timing Carefully
0 As we saw in article number one, Testing remains front and centre the most important, powerful and effective thing you can do to help your advertising. Regardless of the budget, the message, or the media placement you make. Testing IS Advertising. You need to test and test and keep testing because…
Read More »Update on GDPR complaint (RTB ad auctions)
Privacy regulators in Poland, Ireland, and the UK urged to act against online ad auctions following new evidence about massive leakage of highly intimate data about web users. Panoptykon Foundation filed a new complaint with the Polish Data Protection Authority today, joining the ad auction complaints already being examined in…
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Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
