Articles
Will 5G actually make a difference to our lives? Deloitte weighs in with predictions
Sure, 5G has the potential launch technologies straight out of a science fiction novel. But with the new network projected to roll out in various countries this year, what will it do for the everyday person? 5G is the next generation of mobile internet connectivity—or, more simply, the better version…
Read More »Bleeding Edge Direct Mail 3.0
In the never-ending search for effective engagement strategies for marketers, we recently came across a very interesting new service from Mitaa Data that can provide as much as a 30% kick to your actual engagement! Mitaa Data turns your prospect’s online actions into a direct mail offer that is uber-personalized,…
Read More »Top Ten Mistakes In Advertising & How To Avoid Them #1 – Ad Testing & Tracking
It strikes me that there are endless opportunities out there for you to showcase your product or service using just about any form of media, and that’s fantastic. There is no shortage of media players in this media buffet. What I found the most powerful is utilizing all of those…
Read More »Cambridge Analytica Pleads Guilty In UK Data Access Case
SCL Elections, formerly known as Cambridge Analytica, has been fined £15,000 by a British court for failing to comply with an enforcement notice from the UK Information Commissioner’s Office — a criminal offense. The firm pleaded guilty at Hendon Magistrate’s Court, Britain’s Information Commissioner’s Office (ICO) announced on Wednesday. SCL…
Read More »Your Customers May Be the Weakest Link in Your Data Privacy Defenses
Does your company have consumer data it isn’t legally authorized to possess? Don’t be too quick to answer. Many ethical, lawfully managed businesses do have such data — and it comes from a surprising source: their customers, who inadvertently share the personal data of their family, friends, and colleagues. The…
Read More »The State of Privacy and Data Protection in Canada
The following is an open letter from The Privacy Commissioner of Canada to Minister Bains, the Minister of Innovation, Science and Economic Development, regarding the state of privacy and data protection here in Canada. With GDPR setting new standards and the US stirring with some radical laws of their own,…
Read More »30 Must Read Articles On Brand Management
A stronger brand – that’s our hope for every marketing oriented leader and professional that reads our insights on Branding Strategy Insider. Since 2006 we’ve shared thousands of thought pieces on the most important concepts in brand management. This year was no exception. From start to finish we recorded the shaping…
Read More »5 Things for a Marketer to Consider for 2019!
A new year is upon us! For marketers who are focused on marketing and customer communications, assessing performance for the past year and benchmarking your measurable results will help you to determine your goals for the coming year. Are you communicating enough with your customers? Are you communicating too much?…
Read More »Average Cost of Cyberattack Now Exceeds $1 Million
A new report by Radware shows that the average cost of a cyberattack now exceeds $1 million. (editor’s note: and that’s before fines!) The 2018-2019 Global Application and Network Security Report noted that for those organizations that calculate (versus estimate) the cost of an attack, that number increases to $1.67M. The…
Read More »Industry Leaders Reflect on 2018, Offer Predictions for 2019
At the end of each year, we invite some of our colleagues from around the media industry to reflect on the past year and offer insight into the year ahead. This year, we talked to: Linda Thomas Brooks, President and CEO, The Association of Magazine Media David Chavern, President and CEO,…
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Leading with a security-first mentality
As technology rapidly develops, the number of security and privacy concerns will only continue …
