Articles

Robots live among us… Well, perhaps not quite. But anyone with access to the media can’t fail to have noticed that ‘artificial intelligence’, as it is being called, is rapidly permeating every aspect of our lives, both at home and in the workplace. While purists would insist that the term…

In Part One of this series, I outlined some of the elements that make an AI solution trustworthy, and I proposed authenticity and honesty as being important. A component of this, and one of the principles proposed by the House of Lords Select Committee on Artificial Intelligence, in its paper published back…

Data privacy is top of mind this year for many businesses. This year, security breaches have already increased by 33% and the amount of exposed records have more than doubled. Meanwhile, government-backed privacy and security regulations are requiring more transparency and enforcing higher levels of culpability from all organizations that handle data.…

On March 18, an email went out from the World Health Organization soliciting donations for its Covid-19 Solidarity Response Fund, to support WHO’s work tracking and treating the novel coronavirus. The sender address was “donate@who.int,” and who.int is the real domain name of the organization.  But the email is a scam. It was…

As cities, counties, and states across the country are implementing “stay-at-home” orders and closing non-essential businesses, the post office (and direct-mail caging companies) continues to be considered essential business. This is extremely important for nonprofits who are staying in the mail. Now is not the time, even amid economic downturn, to…

The UK’s privacy watchdog has said the government can legally use personal data from people’s mobile phones to track and monitor behaviour if it helps fight the spread of coronavirus. It emerged last week that the government was in talks with UK mobile phone companies to potentially use anonymous location and usage…

From a business perspective we operate in a highly competitive environment where we strategize, theorize and forecast the best methods to convince clients to purchase our products and services while thwarting numerous competitors who themselves are also competing for these same dollars. This highly competitive circumstance must be viewed as…

In my last post, “How To Get Started With Content Marketing in 2020,” I mentioned the general tactical process for your content marketing efforts: Plan, create, publish, distribute, analyze. But those 5 words aren’t much help. So, let’s explore each step in more detail.  This is a series dedicated to…

Every marketing professional knows that social media outreach has gotten significantly more complex and more difficult as the social media platforms themselves have evolved and grown in both cultural and social importance. Large businesses now see social media advertising services as an indispensable tool in their marketing arsenal, but what can you…

As of April 2019, Facebook’s potential advertising reach globally  is 1.887 billion people. That represents 32% of everyone over the age of 13. Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there,…