Articles

Branex is back with yet another special guest. The guest, we’re delighted to have today, has been in the industry for nearly two decades and has practically experienced the paradigm shift of digital marketing. She has been dubbed as one of the top voices for Marketing & Social Media on…

59% of enterprises consider data science and machine learning critical to their business in 2019.   48% of enterprises say Cloud BI is either critical or very important to their operations, which is an all-time high for the survey.   Marketing & Sales and R&D place the highest levels of…

The GDPR, or General Data Protection and Regulation, is going into effect in May 2018 throughout the European Union (EU) and presents important legal changes and challenges for organizations and consumers alike. Interactions and relationships between customers and businesses are transforming; the GDPR shifts authority over customer data from the business…

If your business lives and dies by Google search engine results — if you at least in part make money based on Google search results — this news is for you. Google just announced it is in the process of implementing a major change to its core search algorithm that could change results rankings for up to…

Facebook CEO Mark Zuckerberg testifies before a House Energy and Commerce hearing on Capitol Hill in Washington (Photo: Andrew Harnik/AP) Surveillance capitalism has become a catch phrase for a Big Tech business model involving the collection of consumer data online (which is monetized via targeted advertising). Worries about this, which…

While your magazine likely has a lot of goals, I can guarantee ‘make more money’ is near the top of the list. Every company has a laundry list of tactics for driving revenue, but leveraging email is often overlooked. Email can actually be a fantastic revenue generator.  Here are nine…

The statistics are alarming. According to the Better Business Bureau, almost half of all Canadian SMBs have been victimized by a cyberattack and 71% have experienced a data breach. The increase of such attacks on SMBs is deliberate. Cyber criminals target small and medium sized organizations for two reasons. Hackers know…

JORG GREUEL/GETTY IMAGES There are lies, there are big lies, and then there are myths.  And myths are the worst of the three. Unless you have sealed yourself off in a social media echo chamber, lies are easy to spot.  Except, that is, when the lie is a big one. …

The President of the Personal Data Protection Office imposed an administrative fine of over PLN 201,000 for, inter alia, obstructing the exercise of the right to withdraw consent to the processing of personal data.  The punished company – ClickQuickNow Sp. z o.o. did not implement appropriate technical and organizational measures that…

Ethical decisions are rarely easy. Now, even less so. Smart machines, cheap computation, and vast amounts of consumer data not only offer incredible opportunities for modern organizations, they also present a moral dilemma for 21st century leaders too: Is it OK, as long as it’s legal?  Certainly, there will be no…