Articles

SAN DIEGO, CA, UNITED STATES, October 3, 2019 /EINPresswire.com/ — A surprising new study finds that more than $12.3 billion of national ad spending last year went to TV commercials that ask consumers to take action, such as by visiting a website or going to an app store. Moreover, that…

All digital marketing operations are now affected by AI-powered tools Digital marketers are trying hard to leverage AI for strategic planning and campaign decision making A roadmap is required to stay ahead from the crowd, few tips to prepare for that Artificial Intelligence (AI) technology is now a big thing…

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in online marketing (like the Dollar Shave Club commercial that launched what became a billion-dollar acquisition) think that it’s time to…

Here at strategy, we like to keep a pulse on the state of the industry. One way that we do that is through our annual marketer survey. In the past, we’ve asked those in a marketing role to weigh in on everything from job satisfaction to agency relations to new areas of investment. This…

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, new research shows that they may not.  In a survey of 1,100 US internet users, the Advertising Research Foundation (ARF) found that 93% of respondents said they would be willing…

If you’ve ever taken a quick peek at Google Analytics, you were probably thinking to yourself, “What is going on here? Where do I even begin?” Even if you’ve taken more than a quick look, this analytics and tracking giant can be quite overwhelming. You need to know where to…

Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve earned a seat at your agency’s next pub quiz. On May 1st 1978, this computer company marketing manager sent an unsolicited, promotional email to 400 customers. His ROI? Thuerk attributes…

Vast numbers of websites may need a redesign, following a European ruling that bans ‘tick-box’ cookie consent. The Court of Justice of the European Union (CJEU) this morning ruled that storing cookies requires internet users’ active consent. It’s not good enough, says the CJEU, to present users with a pre-checked…

Her polite robotic voice pipes up in the background, followed by a giggling human apology. “So sorry, that was Alexa responding to something one of us said on the conference call. I’ll go on mute.” Those of us on the line, who’ve been placed on speakerphone, will no longer hear Alexa…

A few weeks ago, I was interviewing candidates for a CEO role. We were discussing the huge concern we shared about the rise of political and religious extremism across the world. He made a remark that really stopped me in my tracks. ‘When I was a boy my mother told…