Articles

The North Face has become the first major brand to boycott Facebook on the heels of mounting pressure from civil-rights organizations over content moderation and hate speech. The company said Friday it would stop buying Facebook ads in the US, in solidarity with civil-rights groups like the NAACP, the Anti-Defamation League, and Sleeping…

The University of Victoria’s Gustavson School of Business has issued its annual listing of the country’s most-trusted brands. Over the last few years, the list has been dominated by retailers and membership-based organizations. This week, after having conducted initial research in January and February – shortly before the COVID-19 pandemic hit Canada – the…

Deleting your Facebook account shouldn’t be a challenge. Unfortunately, as the company is reluctant to let its users leave, the process is very long-winded and complicated. Whether you want to take a break from Facebook or completely delete your account, this step-by-step guide will help you do it easily within just a few minutes. How…

Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload contact lists and compose marketing emails in a user-friendly interface. Businesses can send emails directly through the…

Landing page optimization company Unbounce is announcing that it has raised $52 million Canadian (approximately $38.4 million in U.S. dollars). Unbounce  was founded back in 2009 with what co-founder and CEO Rick Perreault described as a goal of helping small and medium businesses easily create different landing pages where they can direct potential…

Jon Miller co-founded the marketing automation platform Marketo, and then went on to co-found Engagio, an account-based marketing platform. He is one of the most well-known ABM experts, helping define the category that has become a key technology for B2B marketers. He’s been called visionary, and that vision of ABM…

Are you looking for effective email marketing tips to improve the conversions during the crisis? Due to these unprecedented times that we have to deal with, we are now experiencing an increased amount of emails, which definitely influences the conversions and effectiveness of the emails. Moreover, this rapid increase in…

Website traffic naturally ebbs and flows. If you’re a webmaster or website owner, chances are you’ve noticed a general range within which your web traffic varies on any given day. However, if you’ve spotted a lasting decline in your website’s traffic across consecutive days or weeks, then you might have…

‘If you always read the same things as everyone else in your industry, you’ll only ever have the same thoughts.’ The usual suspects (Ritson, Sharp, Binet & Field etc) are brilliant marketing minds who have taught us all a lot. But these are the texts any good marketer worth their…

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight of the most important foundational elements of marketing? For many…