Articles

Canadian government regulators are using the country’s powerful new anti-spam law to pursue hefty fines of up to a million dollars against Canadian citizens suspected of helping to spread malicious software. In March 2019, the Canadian Radio-television and Telecommunications Commission(CRTC) — Canada’s equivalent of the U.S. Federal Communications Commission (FCC), executed a search…

As posh as it is to sip high-end champagne, it’s becoming just as chic to sport some sort of luxury cannabis paraphernalia. With the legalization of cannabis growing state by state across the nation, the use of cannabis and its products – both for recreational and medicinal/wellness purposes – has…

The initial shock of “you want me to do what!?!” regarding data protection and privacy appears to be wearing off and we are entering the “reluctantly getting things done” stage. The primary motivation at these early stages is legal compliance. Stated simply: we don’t want to be fined. Yet as…

Initially, electricity was shrouded in fear. It was a mysterious force, whose fast commercialisation (due to the rivalry between Edison and Westinghouse in the US) meant that it wasn’t implemented with safety in mind, or even looking at which technology was better. It was a mad dash to own and…

Two weeks ago, the United Arab Emirates hosted Ai Everything, its first major AI conference and one of the largest AI applications conferences in the world. The event was an impressive testament to the breadth of industries in which companies are now using machine learning. It also served as an…

On Tuesday, Nordstrom cut its forecast for full-year sales and profit after reporting weaker-than-expected first-quarter results that were hurt, in part, by stopping its use of direct mail to promote its new loyalty program. According to Yahoo Finance, co-president Erik Nordstrom said on a post-earnings conference call that the company stopped sending…

Be it an established business or a startup, everyone has joined the bandwagon of building a brand through email marketing. The simple reason being – that’s where their target audience is. As email marketing entails a number of intricate processes and technique-sensitive tools, committing a mistake is just another run-of-the-mill…

As a marketing and customer communications specialist, you know that assessing performance and benchmarking measurable results are an integral part of determining goals for upcoming campaigns. Are you communicating enough with your customers? Are you communicating too much? Are your messages being read? Is the customer experience (CX) good? Could…

One of the challenges that customer experience (CX) professionals face is getting the insights they uncover through Voice of Customer (VoC) programs to drive changes to the business. Part of that challenge stems from the fact that just because customer insights are being served up via increasingly customizable reports and…

Europe’s General Data Protection Regulation, which celebrates its first birthday Saturday, has managed to do a lot as a tyke. The GDPR changed the rules for companies that collect, store or process information on residents of the EU, requiring more openness about what data they have and who they share it with. The law is…